Now What?

Yesterday I had a thought provoking conversation with a client as he was asking me what I want to do next. At first, I went through all the boxes such as 1. Save /create jobs. Done 2. Expand the business. Got it. 3. Create the best equipped gym in the city. Done ( yes, one […]

One year ago…

One year ago,I was biking all by myself on Madison Avenue. No cars, no motorcycles, no bikes.. nothing. It was eerie. I felt like the guy who did not get the email about the zombie attack. Needless to say my place of business was closed and things in general were in dire straits altogether. Today, […]

The Garden went Crazy!

Yesterday, Shane and I had the good fortune to attend the first NY Knicks play off game post covid ( and in almost a decade) and it was absolutely electrifying. It almost felt odd to be in a huge crowd without masks ( no entry without a vaccination card) but I got used to it […]

Should you do more in the gym?

We live in a society where more seems better at all times. So the logical conclusion seems to be that doing more in the gym will lead to greater results. So on to more supersets, dropsets, paused reps, more volume overall? The answer is as so often: it depends. I often compare training to writing code: bad reps […]

Happy Birthday, Sophie!

Today would have been Sophie Scholls 100th birthday and being somewhat of a historian, I feel compelled to work this event into my newsletter. For those that never heard of her, she was a member of a resistance group during the Third Reich, named the White Rose. Sophie along with her brother Hans and several others […]

The letter K

The pandemic is over- or is it? One of the most fascinating aspects of the whole covid situation is that there is no one Covid experience. There is only your experience that day which depends on geography, gender, relationship statue, income etc etc. In certain parts of the world, things are getting better and there might […]

Now you are just being mean!

Last Saturday my man Jay and i made a quick video why the barbell bench press simply isnt a great chest exercise since it simply does not engage many fibers. On the bright side, we got 1 million views. On the other hand, we got a lot of hateful comments. granted this is social media where everyone […]

NY is back! Or is it?

Is NY back? This being Easter it only makes sense to talk about resurrection , I mean has anyone recently checked out NY basketball recently? Two play-off teams!! But aside from five guys in shorts throwing a ball into a basket, is the city back? I would say there are definitely green sprouts to be found. […]

We won again! Best Personal Trainer NYC!

This will be a rather short newsletter: We won best personal trainer NY! Again! I am so proud of my crew and what they have accomplished, against all odds. In the midst of the biggest catastrophe in NY for the last 100 years, these guys simply never gave up. They rebuilt the business from scratch, […]

Things are never as bad as they seem!

Things are never as good or as bad as they seem to be Hi everyone, for a moment imagine being a soldier at the eastern Front 1944 somewhere in the Ukraine. Thousands are dead, the landscape a wasteland and it seems that this madness will go on for years. If I told you that within 12 years from there […]